David is an advocate for clinical research in the cannabis industry. With his strong business background, he is an integral part of the blueprint of MCR Labs. When the groundbreaking research on the use of Charlotte’s Web as a treatment for children’s seizures emerged, David became engrossed in furthering the medical efficacy of cannabis and how to provide patients with safe and effective medicine. To this end, he is committed to building a trusted national brand through high standards of professionalism, credibility, accountability, and transparency. David brings 10 years of executive management experience in sales and online marketing and 20+ years in the retail service industry. David is instrumental in the development of a vertically integrated CRM application that will connect patients and medical professionals with dispensaries. He earned an MA in Art Therapy from the School of the Art Institute of Chicago, BA degree in Fine Arts and Psychology from University of North Carolina.