WeedMaps Media Inc.
Based in Southern California, WeedMaps was founded in 2008 by Justin Hartfield and Keith Hoerling. It quickly became the most popular dispensary locator tool in the industry. Weedmaps has been referred to as “the Yelp of marijuana,” allowing users to rate and review their experiences at a given collective. The company has garnered a robust digital media following as well, covering a number of cannabis industry events. In 2013, WeedMaps abandoned its original logo in favor of new, more ambiguous branding.