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About this Organization

Cannabis is transforming our world. By rediscovering this ancient plant, we are learning new and sustainable ways to make food, fiber, fuels, and medicine. By defetishising the plant, society is starting to rethink what we thought we knew about cannabis. Rethinking the way we treat cannabis can have a profound affect on how we consume it, use it in medical treatments, and regulate it. The Rethink Cannabis campaign is an effort to promote this fundamental change in how we approach the plant. It’s about people waking up to the idea that cannabis is a food. Not only is cannabis a natural part of the human diet, it is a dietary essential.

In The News

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October 05, 2014

Rethink Cannabis: Treating Cannabis As A Dietary Essential
Nathaniel Morris and his wife Emily Aryn Morris are the founders of ProPlantWare, the platform for their movement, Rethink Cannabis. We have all been tainted by the reputation that cannabis has attained over the last 80 years whether we realize it or not. This movement is all about abandoning your pre-conceived notions, whether they are positive or negative. “If we stop thinking about cannabis like a medicine, and start thinking about it like a food, the whole notion of how we approach it changes.” – Nathaniel Morris A crucial concept that is vital to fully appreciating and …

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