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About this Organization

Based in Southern California, WeedMaps was founded in 2008 by Justin Hartfield and Keith Hoerling. It quickly became the most popular dispensary locator tool in the industry.

Weedmaps has been referred to as “the Yelp of marijuana,” allowing users to rate and review their experiences at a given collective. The company has garnered a robust digital media following as well, covering a number of cannabis industry events.

In 2013, WeedMaps abandoned its original logo in favor of new, more ambiguous branding.

Associates

Justin Hartfield
CEO
Justin Hartfield is a co-founder and general partner at the Ghost Group venture capital firm and the CEO of WeedMaps. He has long been an advocate of legalizing cannabis and serves on the board of directors for NORML and the Marijuana Policy Project. Hartfield founded WeedMaps in 2008 while working as Chief web officer at SearchCore, Inc. – a publicly-traded SEO consultation business. He went out to found the Ghost Group in 2012 alongside his business partner Doug Francis.

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