About this Organization
Based in Southern California, WeedMaps was founded in 2008 by Justin Hartfield and Keith Hoerling. It quickly became the most popular dispensary locator tool in the industry.
Weedmaps has been referred to as “the Yelp of marijuana,” allowing users to rate and review their experiences at a given collective. The company has garnered a robust digital media following as well, covering a number of cannabis industry events.
In 2013, WeedMaps abandoned its original logo in favor of new, more ambiguous branding.
Justin Hartfield is a co-founder and general partner at the Ghost Group venture capital firm and the CEO of WeedMaps. He has long been an advocate of legalizing cannabis and serves on the board of directors for NORML and the Marijuana Policy Project. Hartfield founded WeedMaps in 2008 while working as Chief web officer at SearchCore, Inc. – a publicly-traded SEO consultation business. He went out to found the Ghost Group in 2012 alongside his business partner Doug Francis.
Our focus is the progressive growth of the cannabis culture and industry. By focusing on recognizing quality within the industry, and expanding to an open-source platform we hope to help set a higher standard of products and service for the industry.
Seedscanner is a third-party website that scans the prices of all the major cannabis seed retailers several times a week, storing this information for comparison. In turn, the it allows users to find their desired strain for the cheapest price online.
MassCentral is a publication/resource.