Portrait of Justin Hartfield
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Justin Hartfield is a co-founder and general partner at the Ghost Group venture capital firm and the CEO of WeedMaps. He has long been an advocate of legalizing cannabis and serves on the board of directors for NORML and the Marijuana Policy Project.

Hartfield founded WeedMaps in 2008 while working as Chief web officer at SearchCore, Inc. – a publicly-traded SEO consultation business. He went out to found the Ghost Group in 2012 alongside his business partner Doug Francis.


WeedMaps Media Inc.
Based in Southern California, WeedMaps was founded in 2008 by Justin Hartfield and Keith Hoerling. It quickly became the most popular dispensary locator tool in the industry. Weedmaps has been referred to as “the Yelp of marijuana,” allowing users to rate and review their experiences at a given collective. The company has garnered a robust digital media following as well, covering a number of cannabis industry events. In 2013, WeedMaps abandoned its original logo in favor of new, more ambiguous branding.
Ghost Group
The Ghost Group is an operating/venture capital firm centered in the cannabis industry. The Newport Beach company was founded in 2012 by Justin Hartfield and Doug Francis, and claims to take a hands on approach to venture capitalism. According to their investment strategy, the Ghost Group devises a clear vision and concise plan for their portfolio companies. Borrowing from tech culture, they have a 8,000 square foot office facility to house select startups. The Ghost Group Portfolio includes Weedmaps, Marijuana.com, MMJ Menu, and more.

DISCLAIMER: The professionals and companies described are not associated or affiliated with Medical Jane, and they may not endorse Medical Jane or the information provided. The names of other companies, products and services are the property of their respective owners.

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