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About this Organization

Over the last two years River Rock has actively contributed to the development of Colorado’s medical marijuana regulatory framework, although they are a highly controversial company in the cannabis industry. The company holds a seat on the Colorado Department of Revenue’s Medical Marijuana Advisory Committee, and is a founding member of the non-profit trade association the Medical Marijuana Industry Group. They have two facilities that serve both the medical marijuana and adult-use cannabis markets.

River Rock Denver headquarters are dedicated to researching and manufacturing cannabis – based medicines in compliance with Colorado law. Their two retail locations allow us to serve patients both on the front-range and the western slope.


Norton Arbelaez
Norton Arbelaez is an entrepreneur and attorney who has been heavily involved with Colorado’s medical cannabis industry since its inception 2009. He is the founder of the Medical Marijuana Industry Group; and is a principal in one of Colorado’s largest medical cannabis companies, RiverRock. Arbelaez holds a seat on the Colorado Department of Revenue’s Medical Marijuana Advisory Board, the City of Denver’s Medical Marijuana Workgroup, and Governor Hickenlooper’s Amendment 64 Regulatory Workgroup.
Paul Tokin
Paul Tokin is the creator and star of the hit YouTube series Tokin Daily. Since 2006, he has entertained the cannabis community with a variety of videos showing some of the behind-the-scenes happenings in the industry. Paul is diligent in his effort to release a new video on his channel each day. He began working with RiverRock Wellness in recent years as well.
Tony Verzura
Chief Operating Officer (COO)
Mr. Verzura is a founder and owner at RiverRock Wellness of Colorado.
Dan Redband
Based in Colorado, Dan Redband has gained quite the following through his YouTube channel and social media. He works as a trimmer for RiverRock Wellness as well.

Awards Won (1) Are we missing any?

2014 US Cannabis Cup (Denver) Best US Non-Solvent Hash (Bruce Banner #3 Shatter)

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DISCLAIMER: The professionals and companies described are not associated or affiliated with Medical Jane, and they may not endorse Medical Jane or the information provided. The names of other companies, products and services are the property of their respective owners.

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